IBM 4820-21W SurePoint Touch Display

The ubiquity of the worldwide web and the pervasiveness of mobile handsets, netbooks and laptop PCs give consumers near limitless access to on-demand products, information and services. For retailers focused on strengthening customer advocacy, checkout speed, accuracy and a personalized shopping experience, it is no longer a differentiator to open new channels of communications with customers, it is a business imperative.

The new SurePoint™ flat-panel touch display gives retailers a simple, yet innovative way to create a unique and distinctive experience for customers. Touchscreens help associates minimize wait time with speedy, accurate checkouts. When customer-facing displays are present for shoppers, they can scroll through receipts, access loyalty accounts and respond to store promotions. Touch displays can also introduce new services at the point-of-sale, including third-party offers that help generate incremental revenue—all while making your store a favorite place to shop.