Author Archives: Super

Why Your Grocery Store Needs the Latest Scanning Technology

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For independently owned grocery stores to stay competitive with nation-wide retailers like Costco and Wal-Mart, having the latest point of sale (POS) hardware is essential for both customer and employee experience. While there is no replacement for knowledgeable, friendly cashiers, the checkout line is the nexus of the grocery store experience. A bogged down point of sale severely limits an independent retailer’s ability to effectively manage long queues, ultimately sacrificing their business to larger chains. Outdated and inefficient scanners at the POS means longer lines, frustrated customers and abandoned purchases. A POS upgrade can be a simple yet effective solution to many of the challenges faced by independently owned grocery stores today.

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8 Social Media Strategies for Restaurants

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Love it or hate it, social media has to be part of your restaurant marketing plan. National Restaurant Association found that 83-percent of Americans look up dining locations, directions and hours of operation on their smartphones or tablets. A large portion of this percentage are going to land on your social media pages. Whether you already have an active account or you’re looking to get started, we’ve put together a list of tips for building a social media strategy for restaurants.

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Dining Trends: What, Where and How Millennials Eat

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Millennials, the generational group born between the mid-80s and mid-2000’s, represent roughly 1/4 of the American population. Incubated in web technology and global connectedness, they’re an informed generation, often stereotyped by their passion for smartphones, selfies and a rosy hue fashion bloggers call “millennial pink.” They can be a divisive bunch too! Millennials routinely draw ire from the boomers who precede them, decrying their entitled laziness and reliance on social media. Regardless of your personal feelings, one fact remains: with roughly $20 Billion to spend, Millennials are the living generation with the most spending power.

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